How Whole Life Insurance Works

The purpose of Whole Life Insurance is to provide coverage for the insured, for their entire lifetime. Traditionally, Whole Life Insurance is a consumer demanded product that offers more than just a death benefit by permitting the policy holder to build equity in the policy. There is no other product that can provide the living and death benefits that participating dividend paying Whole Life Insurance can provide. Life insurance by design, is not an investment, but rather a binding contractual agreement, which keeps your money safe and liquid so that you can use other people’s money without losing the growth on your own money. It is the financial tool that successful people have used for centuries to keep more of the money they make and stop losing money to taxes, interest, market volatility, management fees, and opportunity costs.

The Advantages And Disadvantages Of Owning Participating Whole Life Insurance

Dividends

Participating (Par) Whole Life Insurance policies offer dividends to policy holders. Dividends are paid to policy holders based on the profits, which the insurance company has earned over the past year. Dividend rates are determined by the insurance company’s board and are paid annually to policy holders on the policy anniversary date of each participating policy.  Dividends are classified as a “return of premium paid” by the CRA and are therefore not taxable if they are used to purchase more paid-up insurance. If they are paid to the policy holder directly, dividends will only be considered income once total dividends exceed the cost basis of the policy.

Participation in the dividends of a life insurance company can significantly increase the cash values and the total death benefit in a Whole Life Insurance policy over time. Some Life Insurance Companies that offer participating policies are mutually held Life Insurance Companies (owned by the policy owners) instead of stock held Life Insurance Companies (publicly traded, with shareholders). The participating policy owners are the shareholders of a mutually owned insurance company.
Dividends are not guaranteed nor are they guaranteed to be paid at any specific rate to policy holders. However, once a dividend is declared it is guaranteed to be paid and cannot be removed from the policy without the policy holder’s specific authorization once it is paid - they are fully vested. Dividends may be used, at the policy holder’s discretion, to:

Not all life insurance companies that sell Whole Life Insurance offer dividends. If a company does not offer dividends to Whole Life Insurance policy owners, then the policy is considered a non-participating Whole Life Insurance policy. 

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